Field Marketing Coordinator
Job Description
Summary:
The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities:
Salaries range $36,500-$80,000 annually, depending on the candidate’s level of experience. Those who are paid hourly make an average Salary Range: $19.00-$30.00/hour
Field Marketing Representative Education, Skills And Experience
Require a bachelor’s degree in marketing, business administration, communications, or another related field. It is useful to have completed additional courses in advertising, public relations, or economics if one wishes to pursue a long-term career in field marketing.
Superb written and oral communication skills are critical for carrying out field marketing responsibilities, as the position requires an aptitude for interpersonal relationship-building and negotiating. Candidates should also posses excellent time management and organizational abilities. Remaining self-motivated and flexible is also integral to the nature of the work.
Having prior experience in the marketing industry is ideal for obtaining a role in field marketing. Candidates that have served a pertinent internship are preferred over those who have not.
Summary:
The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities:
- Plan and complete field marketing campaigns after conducting preliminary research
- Develop robust knowledge of all product lines/services
- Produce various literature, signage, merchandise, and other materials to be used at field marketing events
- Maintain relationships with third-party vendors and venues
- Negotiate with retailers and other third-party partners on promotional display and merchandise placement
- Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
- Attend relevant trade shows and events
- Monitor industry trends and competitor activities
- Manage social media activity surrounding field marketing campaigns
- Track expenses in an organized fashion
- Report weekly/monthly on the status of field marketing activities
- Document and share lead/customer intelligence with sales team.
Salaries range $36,500-$80,000 annually, depending on the candidate’s level of experience. Those who are paid hourly make an average Salary Range: $19.00-$30.00/hour
Field Marketing Representative Education, Skills And Experience
Require a bachelor’s degree in marketing, business administration, communications, or another related field. It is useful to have completed additional courses in advertising, public relations, or economics if one wishes to pursue a long-term career in field marketing.
Superb written and oral communication skills are critical for carrying out field marketing responsibilities, as the position requires an aptitude for interpersonal relationship-building and negotiating. Candidates should also posses excellent time management and organizational abilities. Remaining self-motivated and flexible is also integral to the nature of the work.
Having prior experience in the marketing industry is ideal for obtaining a role in field marketing. Candidates that have served a pertinent internship are preferred over those who have not.
